30 Tagline & Brand Slogan Examples (+ Why They’re Effective)

A tagline, or brand slogan, is a short, memorable phrase that captures the essence of a brand. It’s a powerful tool that can help to differentiate a brand from its competitors, build brand recognition, and drive sales.

Here, we’ll explore 30 examples of taglines and slogans that have been effective. We’ll also discuss why these phrases are so successful and offer tips for creating your memorable tagline.

What Makes a Good Tagline?

Before we dive into the examples, let’s discuss the key characteristics that make a tagline effective:

• Conciseness: A good tagline is short and to the point. People are more likely to remember a phrase that is easy to understand and repeat.
• Memorable: A tagline should be memorable. It should stick in people’s minds long after they’ve seen or heard it.
• Relevant: The tagline should apply to the brand’s products or services. It should convey the brand’s message and values.
• Unique: The tagline should be unique and differentiate the brand from its competitors.
• Resonant: A good tagline should evoke an emotional response in the consumer. This could be anything from happiness to nostalgia to inspiration.

30 Tagline & Brand Slogan Examples

Now, let’s look at 30 examples of taglines and slogans that have been effective:

1. Nike: “Just Do It.” This iconic tagline is simple, memorable, and inspiring. It encourages consumers to take action and pursue their goals.
2. Apple: “Think Different.” This tagline is both provocative and inspiring. It suggests that Apple is a brand for people who will challenge the status quo.
3. McDonald’s: “I’m Lovin’ It.” This tagline is memorable and evokes a sense of happiness and satisfaction.
4. Coca-Cola: “Taste the Feeling.” This tagline is simple, memorable, and focuses on the sensory experience of drinking Coca-Cola.
5. Google: “Don’t Be Evil.” This tagline is both memorable and thought-provoking. It suggests that Google is committed to doing good in the world.
6. Red Bull: “Gives You Wing.” This tagline is both memorable and provocative. It suggests that Red Bull can give people a boost of energy and confidence.
7. Snickers: “Hungry? ” Get a snicker.” This tagline is simple, memorable, and focuses on the product’s ability to satisfy hunger.
8. BMW: “The Ultimate Driving Machine.” This tagline is both memorable and aspirational. It suggests that BMW cars are the best in the world.
9. Dove: “Real Beauty.” This tagline is both memorable and empowering. It suggests that beauty comes in all shapes and sizes.
10. Disney: “The Happiest Place on Earth.” This tagline is both memorable and aspirational. It suggests that Disney is a magical place where people can escape from their everyday lives.
11. Lego: “Play Well.” This tagline is both memorable and inspiring. It suggests that Lego toys can help children develop important skills.
12. Harley-Davidson: “Live Free, Ride Free.” This tagline is both memorable and aspirational. It suggests that Harley-Davidson motorcycles can help people achieve a sense of freedom.
13. FedEx: “When It Has to Be There Overnight.” This tagline is both memorable and informative. It highlights FedEx’s commitment to fast and reliable delivery.
14. KFC: “Finger Lickin’ Good.” This tagline is both memorable and appetizing. It suggests that KFC’s food is so delicious that people will want to lick their fingers.
15. Subway: “Eat Fresh.” This tagline is both memorable and informative. It highlights Subway’s commitment to using fresh ingredients.
16. Starbucks: “Brewing the Perfect Day.” This tagline is both memorable and aspirational. It suggests that Starbucks coffee can help people start their day off right.
17. Target: “Expect More. Pay Less.” This tagline is both memorable and informative. It suggests that Target offers high-quality products at affordable prices.
18. Walmart: “Save Money. Live Better.” This tagline is both memorable and informative. It suggests that Walmart can help people save money on their everyday essentials.
19. Amazon: “The Earth’s Biggest Selection.” This tagline is both memorable and informative. It suggests that Amazon offers a wide variety of products.
20. Netflix: “Binge Worthy.” This tagline is both memorable and informative. It suggests that Netflix has a large selection of movies and TV shows that are worth watching.
21. Airbnb: “Belong Anywhere.” This tagline is both memorable and aspirational. It suggests that Airbnb can help people feel at home anywhere in the world.
22. Spotify: “Music for Everyone.” This tagline is both memorable and inclusive. It suggests that Spotify has a wide variety of music to suit everyone’s tastes.
23. Tesla: “Accelerate the World to Sustainable Energy.” This tagline is both memorable and inspiring. It suggests that Tesla is committed to making the world a cleaner place.
24. Patagonia: “Build a Better Planet.” This tagline is both memorable and inspiring. It suggests that Patagonia is committed to environmental sustainability.
25. Dollar Shave Club: “Shave Time. Save Money.” This tagline is both memorable and informative. It suggests that Dollar Shave Club offers a convenient and affordable way to get a shave.
26. Lyft: “Your Ride, Your Rules.” This tagline is both memorable and empowering. It suggests that Lyft gives people the freedom to choose their rides.
27. Uber: “Request a Ride Anytime, Anywhere.” This tagline is both memorable and informative. It suggests that Uber is available 24/7.
28. Airbnb: “Belong Anywhere.” This tagline is both memorable and aspirational. It suggests that Airbnb can help people feel at home anywhere in the world.
29. Spotify: “Music for Everyone.” This tagline is both memorable and inclusive. It suggests that Spotify has a wide variety of music to suit everyone’s tastes.
30. Tesla: “Accelerate the World to Sustainable Energy.” This tagline is both memorable and inspiring. It suggests that Tesla is committed to making the world a cleaner place.

Why These Taglines Are Effective

Now that we’ve looked at some examples of effective taglines, let’s discuss why these phrases are so successful:

• They are concise and memorable.
• They are relevant to the brand’s products or services.
• They are unique and differentiate the brand from its competitors.
• They evoke an emotional response in the consumer.

Tips for Creating Your Tagline

If you’re looking to create your tagline, here are a few tips to keep in mind:

• Start by brainstorming. Think about the core values of your brand and what you want your customers to associate with your business.
• Keep it simple. A good tagline is easy to understand and remember.
• Make it memorable. Use strong verbs and vivid imagery.
• Test it out. Ask friends and family for their feedback on your tagline.

Taglines That Focus on Benefits

• Tide: “A Tide pod is a Tide pod.” This simple tagline emphasizes the unique nature of Tide pods and their effectiveness in cleaning laundry.
• Pantene: “Strong is Beautiful.” This tagline focuses on the benefits of using Pantene products, which can help hair become stronger and healthier.
• Olay: “Age Defying.” This tagline highlights the anti-aging properties of Olay products.

Taglines That Focus on Emotion

• Dove: “Real Beauty.” This tagline focuses on self-acceptance and body positivity.
• Disney: “The Happiest Place on Earth.” This tagline evokes feelings of joy and happiness.
• Harley-Davidson: “Live Free, Ride Free.” This tagline evokes feelings of freedom and adventure.

Taglines That Are Playful or Humorous

• Snickers: “Hungry? Get a Snickers.” This tagline is both funny and informative.
• Old Spice: “Smell like a man, man.” This tagline is playful and memorable.
• Geico: “15 minutes could save you 15% or more on car insurance.” This tagline is both informative and humorous.

Tips for Creating a Memorable Tagline

• Know Your Audience: Understand who your target audience is and what they are looking for in a product or service.
• Keep It Simple: A good tagline is easy to understand and remember.
• Use Strong Verbs: Strong verbs can make your tagline more memorable.
• Create a Visual Image: A good tagline can help people visualize what your brand is all about.
• Test It Out: Ask friends and family for their feedback on your tagline.

Additional Considerations

When creating a tagline, it’s also important to consider:

• Brand Consistency: Your tagline should be consistent with your brand’s overall messaging and values.
• Cultural Sensitivity: Avoid using language or imagery that could be offensive to certain cultures.
• Legal Considerations: Make sure your tagline doesn’t infringe on any existing trademarks or copyrights.

Conclusion

A well-crafted tagline can be a powerful tool for building brand recognition and driving sales. By following the tips in this article, you can create a tagline that will help your business stand out from the crowd. Remember, a good tagline should be concise, memorable, and relevant to your brand’s message.