Video Ad Design

Objective: Understand your brand, target audience, and goals.

• Initial Consultation: We begin by discussing your specific objectives for the video ad. This includes defining your target audience, the message you want to convey, and the platforms where the video will be showcased.
• Market & Competitor Analysis: We analyze competitors and market trends to ensure your video ad stands out while aligning with industry standards.
• Defining KPIs: Establish key performance indicators (KPIs) to measure the success of the campaign, such as engagement rates, conversions, or reach.

Objective: Develop a creative concept and script that aligns with your message.

• Brainstorming Ideas: Based on the discovery phase, we generate creative concepts that fit your brand identity and marketing goals. Whether it’s a promotional video, explainer, or social media ad, we focus on making your message engaging.
• Scriptwriting: Our copywriters craft a compelling script, ensuring the messaging is concise, clear, and aligned with your audience. We emphasize storytelling and the core benefits of your product or service.
• Storyboarding: We create a visual storyboard that maps out the video, scene by scene. This helps you visualize the flow, structure, and key moments of the ad.

Objective: Organize all necessary resources for production.

• Casting & Voiceovers: If required, we assist in finding the right talent for on-screen appearances or voiceovers, ensuring they align with the tone of your brand.
• Location Scouting & Scheduling: We identify the perfect settings for live-action shoots or set up a studio for motion graphics, depending on the concept.
• Set Design & Wardrobe: For live-action videos, we plan set design, props, and wardrobe to ensure every detail complements the story.
• Finalizing the Timeline: A detailed timeline for production is set, outlining milestones and ensuring all elements are prepared for a smooth shoot or animation process.

Objective: Film or animate the video based on the storyboard and script.

• Filming (for Live-Action): With all resources in place, we execute the video shoot, capturing all the footage required. We work with professional videographers and directors to ensure high-quality production.
• Animation (for Motion Graphics): For animated video ads, our design team creates custom animations, including 2D or 3D elements, motion graphics, and effects to bring your concept to life.
• Sound Recording: High-quality sound is crucial to your video ad’s effectiveness. We record voiceovers, sound effects, and music that enhance the viewing experience.

Objective: Refine and polish the video to ensure it meets your vision and objectives.

• Video Editing: Our editors compile the footage or animations, aligning the visuals with the script and storyboard. Transitions, pacing, and effects are adjusted for maximum impact.
• Sound Design & Music: We integrate music, voiceovers, and sound effects to enhance the mood and convey your message clearly.
• Color Grading & Visual Effects: The video is color-corrected, and any necessary visual effects (VFX) are added to enhance the overall quality.
• Revisions & Feedback: A draft is presented for feedback. We allow for revisions to ensure the final product meets your expectations.

Objective: Finalize and deliver the video, ready for use across platforms.

• Final Render: Once approved, we deliver the final version of the video in the required formats for various platforms, whether for social media, websites, or paid ad campaigns.
• Platform Optimization: We ensure that the video is optimized for different platforms, adhering to specifications like aspect ratios, video length, and file formats.
• Distribution Strategy: If needed, we assist with video ad placement, setting up campaigns on platforms like Facebook, Instagram, YouTube, or Google Ads. We can also offer guidance on organic posting strategies.
• Performance Monitoring: Post-launch, we monitor the video’s performance and provide insights to optimize future campaigns based on KPIs like engagement, conversions, and reach.