Physical Collaterals

Objective: Understand client needs and objectives.

• Discussion: Meet with the client to discuss their vision, goals, and specific requirements for physical collaterals. This may include types of materials (business cards, brochures, etc.), target audience, and branding elements.
• Needs Assessment: Evaluate the client’s current branding materials and identify gaps or areas for improvement.
• Budget and Timeline: Establish a budget and timeline for the project to ensure all parties are aligned on expectations.

Objective: Develop creative concepts based on the client’s goals.

• Market Research: Analyze the industry and competitors to understand design trends and customer preferences.
• Concept Ideation: Brainstorm design concepts that align with the client’s branding and messaging. This can include sketches, mood boards, or initial design ideas.
• Client Feedback: Present initial concepts to the client and gather feedback to refine the direction before proceeding to the design phase.

Objective: Create detailed designs and prototypes for review.

• Design Creation: Develop detailed graphic designs for each piece of collateral, incorporating brand elements such as logos, colors, and typography.
• Prototyping: Create physical or digital prototypes of the collaterals for the client to review. This allows the client to see the design in a tangible format.
• Client Review: Present the designs and prototypes to the client for feedback and revisions. This collaborative process ensures that the final products meet the client’s expectations.

Objective: Prepare the designs for production.

• Revisions: Make any necessary adjustments based on client feedback, ensuring the final designs are polished and professional.
• Final Approval: Obtain the client’s final approval on all designs. This step is crucial to ensure that the client is satisfied before moving forward with production.
• Preparation for Production: Prepare files for printing, ensuring that all specifications (such as resolution, bleed, and color profiles) are met.

Objective: Execute the printing and production of collaterals.

• Printing Selection: Choose high-quality printing options based on the type of collateral being produced, such as paper quality, finishes, and printing techniques (e.g., offset, digital).
• Production Management: Oversee the printing process, coordinating with printing vendors to ensure timelines and quality standards are met.
• Quality Assurance: Conduct quality checks during production to ensure that the final products meet the agreed-upon specifications and standards.

Objective: Deliver the final products and gather client feedback.

• Delivery: Arrange for the final collaterals to be delivered to the client, ensuring that they arrive on time and in perfect condition.
• Client Review: Encourage the client to review the physical collaterals upon receipt and provide feedback on their satisfaction with the final products.
• Post-Project Support: Offer support for any additional needs, such as reprints or further design work, ensuring a lasting relationship with the client.