Object Tracking Masking

The first step in the object tracking masking process is understanding the client’s needs. During this stage, we:

• Discuss the Project: We listen to your project goals and objectives to understand what you need from the masking process, including the type of background change, visual effects, or special requirements.
• Analyze the Footage: We assess the raw footage to determine its complexity, motion dynamics, and any specific areas that need attention.
• Set Expectations: We establish timelines, deliverables, and clarify any budget concerns to ensure both parties are aligned.

Once we have the footage and clear project guidelines, we proceed to prepare the material for editing:

• Footage Review: We carefully review your video to ensure it is of the highest quality for tracking. If needed, we clean up the footage, adjusting for color balance or correcting minor imperfections before starting the tracking process.
• Frame Selection: We identify key frames in the video that will guide the object tracking and masking process. This allows us to determine where to start and end the mask effectively.

With the footage ready, we move on to the critical step of creating the mask:

• Object Identification: Using advanced tracking software, we identify the object or subject that needs to be isolated in the video (e.g., a person, car, or product).
• Mask Design: A detailed mask is created around the subject. This mask will serve as the boundary for tracking, isolating the subject from the rest of the scene.
• Initial Tracking: The mask is applied to the first frame, then the software starts to track the subject’s movement across the video frames. Adjustments are made to ensure the mask stays precise and follows the object accurately.

Tracking is the heart of the masking process, and we ensure every detail is captured:

• Frame-by-Frame Tracking: Using motion tracking algorithms, we track the object frame by frame, ensuring that the mask follows the subject’s movement smoothly throughout the video.
• Manual Adjustments: In cases where automatic tracking may not be perfect (due to rapid movement, occlusion, or complex scenes), our editors manually adjust the mask to ensure it stays aligned with the object.
• Mask Refinement: We continuously refine the mask by adjusting the edges, ensuring it fits tightly around the object and avoids any unwanted inclusion from the background.

Once the mask is perfectly aligned, we proceed with the next step:

• Background Manipulation: With the object isolated, we replace or edit the background according to your specifications, whether it’s replacing it with a new scene, a green screen, or applying a blur effect.
• Visual Effects (VFX): If the project requires adding visual effects, graphics, or animations, we integrate these elements around the tracked object while ensuring they blend naturally with the new background.
• Fine-tuning: Any adjustments, such as lighting, shadows, or color grading, are applied to ensure the object and background match seamlessly.

After completing the object tracking masking process, we conduct a thorough quality check to ensure everything is perfect:

• Final Review: The edited video undergoes a detailed review to ensure the mask is accurate, the background is properly replaced, and the visual effects are smoothly integrated.
• Client Feedback: We share the draft version of the video with you for feedback. Any revisions or adjustments are made based on your input.
• Final Render and Delivery: Once you approve the video, we render the final output in your desired format and deliver the finished video on time.