Color Matching

We begin by understanding your specific project requirements and creative vision. During this initial consultation, we discuss:

• The type of video you’re working on (film, commercial, YouTube content, etc.).
• Your desired color mood or aesthetic (e.g., warm tones, cool tones, vibrant, cinematic).
• Any brand colors or specific visual guidelines (if applicable).
• The format and medium where the video will be viewed (social media, television, web, etc.).

This allows us to tailor our color matching approach to your unique goals and needs.

Once we have the project details, we review the footage carefully. This step involves:

• Evaluating the raw footage to identify any color inconsistencies, lighting issues, or other problems.
• Assessing the lighting conditions in which each shot was filmed (natural light, studio lighting, mixed lighting, etc.).
• Identifying differences in color tones across multiple cameras or shots, which may need to be corrected for consistency.

Our goal at this stage is to understand the full scope of color discrepancies and determine how best to address them.

In this step, we begin the color correction process to fix any issues identified in the footage:

• White Balance Adjustment: Ensuring that white tones in the video appear true, correcting any color casts (e.g., yellow or blue) caused by different lighting conditions.
• Exposure & Contrast: Fine-tuning the brightness, contrast, and shadows to ensure a balanced exposure across all scenes.
• Fixing Color Imbalances: Adjusting any over-saturated or under-saturated colors to bring uniformity across the video.

The result is a corrected version of your video, where colors are balanced and visually accurate, setting the foundation for the next steps.

Once the footage is corrected, we move into color grading to achieve the desired look:

• Creating a Color Palette: Based on your vision, we apply the specific color tones you want for the final product (e.g., a cinematic look, a vintage style, or brand-specific colors).
• Matching Color Tones Across Shots: We ensure that all shots from different scenes or camera angles look consistent by adjusting the hues, saturation, and luminance to match.
• Enhancing Mood & Emotion: Color grading also involves applying certain color schemes to evoke the right emotional response, whether it’s warm and inviting, cool and dramatic, or anything in between.

This step transforms the footage into a visually cohesive and polished video, aligning it with your creative direction.

After the initial color grading, we perform any necessary final adjustments:

• Refining Transitions: We smooth out any transitions between scenes or shots, ensuring the color changes are subtle and natural.
• Fine-tuning the Look: Adjusting specific areas of the video for visual balance, such as skin tones, backgrounds, and highlight areas.
• Checking for Consistency: We ensure that colors remain consistent when viewed on different screens and across various formats, from mobile devices to large screens.

This ensures the video is flawless and meets your expectations in terms of both technical accuracy and artistic vision.

Once the color matching process is complete, we conduct a final review of the video:

• Quality Check: We review the entire video to ensure there are no color mismatches, artifacts, or errors in the footage.
• Client Feedback: We provide you with the final draft for review and welcome any feedback. If necessary, we make revisions to ensure you’re 100% satisfied.
• Final Delivery: Once approved, we deliver the final video in the desired format and resolution, ensuring that it’s ready for your intended use, whether for broadcasting, online distribution, or presentation.